Propenseo Inc. - SEO FAQs
Propenseo, Enterprise Level SEO at a Small Business Price
Do I Need Search Engine Optimization?
The answer depends on your site and what you are trying to accomplish. Our opinion is that any site that wishes to get visitors should
have at minimal some seo compontents in place. Basic seo is very simple and the free traffic that you can attain is well worth the efforts
that you will have to put in. Search engine optimization is obviously more important to certain sites than others. We will always be very
clear to what extent we believe an organic seo program can help your site. In some cases we will make recommendations on how you can best
handle your seo internally and will give you pointers on how to do so. In other cases we will recommend an organic seo program.
What are the most important aspects of a search engine optimization program?
There are many factors that impact your organic rankings and they are different on different search engines. However, the four that are
the most important to your ranking are technical functionality, title tags, textual content and site popularity. Technical functionality
includes ensuring that the url structure and technology structure of your site allow search engine spiders to visit and index your pages.
Many sites have technical issues such as blocking users that do not accept cookies or login requirements that block search engine
spiders from seeing a site's content. Othe sites use url language or linking structures that makes it difficult or impossible for spiders
to follow and index your pages. Title tags are a simple yet very important on site component that should be unique to each page based on
the content and target keywords of that page. Textual content refers to the idea that your site should have plenty of quality content in
simple html text that search engine spiders can read. You can generally only be found for information that is on your site with some
exceptions. Site popularity / Link popularity refers to the number, relevence and quality of links that point to your site. Without good
popularity your site is unlikely to rank well for competitive terms regardless of all other components.
How long should you have to wait to see some returns on your search engine optimization efforts?
This really depends on the history of the site. A well established site with bad seo structure can be fixed and can potentially see
major improvements and high ranking in a few days. New sites may take time and will need to establish some credibility with the search
engines before they start to rank well. In most cases you can expect to see positive results within 2-3 months.
What is the most used search engine?
This has changed over time, but currently Google dominates the search market. Yahoo and MSN are also important and worthy of targeting,
but Google is currently the king of search.
What are spiders, robots, and crawlers?
Spiders and robots are the same thing. They are applications that "crawl" the web reading the content of websites. In the case of search
engines the spiders/robots are used to index content of pages which can then be organized for search based on their unique algorithm.
What are title tags?
A title tag is a piece of semi invisible code that is very important to the ranking of your site. It is also often used as the "title" in
search engine results to display your listing.
What are Meta Description Tags?
A meta description tag is a piece of invisible code that is intended to give a description of the web page. It is also sometimes used as
a description in search engine results, although that is not always the case. A meta description used to be a very important factor in
rankings. These days search engines have become much more effective and the meta description has much less weight than it did in the past.
What are Meta Keywords?
A meta keyword tag is a piece of invisible code that is intended to tell search engines what a page is about. These were often used for spamming
results in the past and these days have very little weight if any on results.
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Propenseo Inc.
3435 Camino del Rio South
Suite #322
San Diego, CA 92120
Corp (858) 883-7007
Fax (858) 430-3516
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